The in–out studio team developed the design of Moscow 12 STOREEZ storefronts for the FW'24 season.
The design embodies the autumn-winter aesthetic, a synthesis of coldness and coziness. Shapes made of glass blocks became the embodiment of coldness, felt was used to convey the feeling of coziness created by warm clothing. Vases with rowan berries highlighted the composition.
The unique design is intended to attract the attention of customers and create a special seasonal atmosphere in the store.