SS25
12 STOREEZ
Russia
Moscow
visual
merchandising
creative
concept
production
2024
The in–out studio team redesigned the 12 STOREEZ boutiques for the spring-summer 2025 season. We were responsible for visual merchandising — decorating the window displays.
The concept of SS25 showcases was born from the idea of summer in the countryside. The precious memories: the wind blowing, sun beaming, herbs and flowers tickling your hand, plants and trees smelling beautifully.
We reflected this idea through elements made of natural materials: rough wood bollards, textured clay pots. Large, lush flowers in tall vases — a symbol of warmth, sunshine and connection with nature — became the centerpiece of the composition.
The concept of SS25 showcases was born from the idea of summer in the countryside. The precious memories: the wind blowing, sun beaming, herbs and flowers tickling your hand, plants and trees smelling beautifully.
We reflected this idea through elements made of natural materials: rough wood bollards, textured clay pots. Large, lush flowers in tall vases — a symbol of warmth, sunshine and connection with nature — became the centerpiece of the composition.
