ekonika
Russia
Moscow
visual
merchandising
creative
concept
production
2025
Our studio implemented a project for New Year's window displays of the flagship EKONIKA store in Stoleshnikov Lane. The design centered around a minimalistic winter composition with snowdrifts and a branch serving as a graphic accent inside the window. We developed the concept, prepared visualizations, tested and implemented the decor, achieving a sense of restrained celebration without direct clichés — clean, bright, and modern.
All solutions were guided by the overall idea — to emphasize the brand's aesthetics and create a visual pause amidst an intense urban context, while maintaining a sense of premium quality and tranquility.
As part of the New Year's activation, we also prepared gift sets for media representatives, partners, opinion leaders, and VIP clients of EKONIKA. The set included cards with silver printing and candies in custom packaging. The gift packs were a natural extension of the window display design and combined the offline flagship image with a personal festive gesture from the brand.
All solutions were guided by the overall idea — to emphasize the brand's aesthetics and create a visual pause amidst an intense urban context, while maintaining a sense of premium quality and tranquility.
As part of the New Year's activation, we also prepared gift sets for media representatives, partners, opinion leaders, and VIP clients of EKONIKA. The set included cards with silver printing and candies in custom packaging. The gift packs were a natural extension of the window display design and combined the offline flagship image with a personal festive gesture from the brand.
