IN-OUT studio fully realized the market launch of the new fashion brand IDOL – from the development of the marketing strategy and extensive PR coverage to the production of a loud party dedicated to the presentation of the brand, as well as the creation of a special video project.

The launch of the IDOL brand with its iconic clothing collections of unique design and quality was a big event. The brand's party in a mansion at the Patriarch's Ponds is considered the main social event of the fall that, for the first time in a long time, attracted so many A-list guests. The original concept of cobalt blue was reflected in all the details of the evening,: be it the cocktail menu or the spectacular bright blue lighting of the building.
The singer ZIVERT was a special musical guest.
MOSCOW, 2023
communication strategy
marketing support
creative concept
guest management
special projects