IDOL LAUNCH
in—out studio has launched a new fashion brand IDOL on the market. We handled everything from developing the marketing strategy and extensive PR coverage to producing a grand party dedicated to the brand's presentation. An important part of the announcement was also a special video project featuring Alena Doletskaya, which was supervised by the studio team.
The party to celebrate the launch of the IDOL brand at the mansion on Patriarch's Ponds became one of the main social events of the autumn, where so many guests gathered for the first time in a long time. The original cobalt blue concept was reflected in every detail of the evening, whether it was the cocktail menu or the striking bright blue lighting of the building. The special musical guest was singer ZIVERT.
The party to celebrate the launch of the IDOL brand at the mansion on Patriarch's Ponds became one of the main social events of the autumn, where so many guests gathered for the first time in a long time. The original cobalt blue concept was reflected in every detail of the evening, whether it was the cocktail menu or the striking bright blue lighting of the building. The special musical guest was singer ZIVERT.
MOSCOW, 2023
communications strategy
marketing supervision
creative concept
production
special projects
marketing supervision
creative concept
production
special projects
SERVICE:
events
set design
communications
