MONO / VELOPRAKTIKA

The in—out studio team has implemented a partnership between the real estate developer MONO and Velopraktika bicycle club, the highlight of which was a ride through key architectural sites. The route was developed together with the Museum of Moscow and incorporated the general idea of timeless architecture, which is associated with MONO. The final point of the race was the Lobby space, where the participants could share their impressions with each other and get acquainted with the first MONO project — Kami house.

The collaboration between two brands was based on the alignment of values and principles. Velopraktika is a cycling club with a team of top-notch professionals who treat the training process comprehensively, taking into account its various aspects. This approach is fully in line with the holistic philosophy of MONO, where the physical, emotional, aesthetic and spiritual components are of equal value.

In addition to the race itself, the in—out studio developed the cycling kits for MONO in collaboration with the Velopraktika team: repair tools, handlebar wraps, and other necessary “first aid” items. Moreover, the architectural model of the Kami house and the special uniforms for the coaches in the style of the collaboration will be showcased at the club for a few months.

MOSCOW, 2023

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