talan
Russia
Moscow
creative
concept
production
2025
The in–out team held an important event for the developer Talan, who trusted us with their launch on the Moscow market. We held a party to present the brand’s first project in the capital, the Injoy residential complex, at Yauza Place.
The solution for the presentation area were the large coloured lightboxes, reminiscent of the Injoy facades. Talan positions itself as a developer that fosters the cities and cares for the people. Talan’s projects reach many corners of Russia — and involve more than just constructing buildings, but creating comfortable conditions for the local communities. This is how the concept or the evening was born: a dialogue between the private and the common.
Exterior structures gently penetrated the interior, and recognisable symbols of nature and culture of a large country complemented the evening with special details. The programme did not end with the official part: the guests enjoyed a performance by Siberian pianist Beshevli , danced to a DJ set by Sonia Heifitz , took part in the workshops, were offered ice cream with unusual flavours and cocktails from a custom menu, and received gifts.
The solution for the presentation area were the large coloured lightboxes, reminiscent of the Injoy facades. Talan positions itself as a developer that fosters the cities and cares for the people. Talan’s projects reach many corners of Russia — and involve more than just constructing buildings, but creating comfortable conditions for the local communities. This is how the concept or the evening was born: a dialogue between the private and the common.
Exterior structures gently penetrated the interior, and recognisable symbols of nature and culture of a large country complemented the evening with special details. The programme did not end with the official part: the guests enjoyed a performance by Siberian pianist Beshevli , danced to a DJ set by Sonia Heifitz , took part in the workshops, were offered ice cream with unusual flavours and cocktails from a custom menu, and received gifts.
