ULTIMA YANDEX GO CAMPAIGN
Russia
Moscow
production
2025
The in-out studio team produced the shooting of the advertising media for the new Ultima Yandex Go campaign. The campaign tagline — «Different you. One Ultima» — conveys the idea of a match between the classes of the service and the life scenarios of passengers. The campaign itself was conceived and produced by the Ultima Yandex Go team — and filmed entirely on mobile phones. In filming the media, it was decided to stick to the same trendy UGC style.
The objects of the creative shooting were the various media of the campaign: from outdoor advertising to the partnership toolkits. Some elements of the toolkits — for example, brochures with compact guides to St. Petersburg and stereo-vario promo codes — were designed and produced by our team.
The objects of the creative shooting were the various media of the campaign: from outdoor advertising to the partnership toolkits. Some elements of the toolkits — for example, brochures with compact guides to St. Petersburg and stereo-vario promo codes — were designed and produced by our team.
