YANGO
Together with Avocado Toast team, in–out studio developed a creative concept for an event in Abu Dhabi. The event was dedicated to the launch of the city taxi service app Yango.
The concept of the event was based on the multivalent metaphor of movement. The modern approach to solving logistical problems sets the rhythm of the city and creates a free, comfortable, dynamic and accessible environment.
The set design of the event was monochromatic — decorative elements, lighting schemes and floral compositions were completed in Yango's signature color, red. As a gift for the guests, the in–out team developed the luminaires featuring an unmistakably evocative graphic element — the "checkers" of a taxi.
The concept of the event was based on the multivalent metaphor of movement. The modern approach to solving logistical problems sets the rhythm of the city and creates a free, comfortable, dynamic and accessible environment.
The set design of the event was monochromatic — decorative elements, lighting schemes and floral compositions were completed in Yango's signature color, red. As a gift for the guests, the in–out team developed the luminaires featuring an unmistakably evocative graphic element — the "checkers" of a taxi.
Abu-Dhabi, 2024
creative concept
art direction
art direction
SERVICE:
events
