12 STOREEZ shop
WINDOWS SS24
Russia
Moscow
visual
merchandising
creative
concept
production
2024
Before the summer season in–out studio worked on designing window displays for 12 STOREEZ boutiques. The team was engaged in creating spring-summer 2024 displays for key boutiques in Moscow, St. Petersburg, Yekaterinburg, Almaty, and Dubai.
The main theme of the project was “contrast of textures”, where dissimilar materials engage in a visual dialogue with each other. The installation was made from contrasting materials, which complement each other and create a sense of natural harmony, despite its differences.
The concept also revolves around tactile perception. The interaction of various forms and textures creates a play of silhouettes, shapes, and surfaces. It conveys the naturalness, warmth, and seasonality of the displays.
The main theme of the project was “contrast of textures”, where dissimilar materials engage in a visual dialogue with each other. The installation was made from contrasting materials, which complement each other and create a sense of natural harmony, despite its differences.
The concept also revolves around tactile perception. The interaction of various forms and textures creates a play of silhouettes, shapes, and surfaces. It conveys the naturalness, warmth, and seasonality of the displays.
