AUTENTIMENTS POP UP / TSVETNOY
The in—out studio team has participated in producing of a pop-up for the women’s clothing brand AUTENTIMENTS at Tsvetnoy department store. The brand’s mission is to create garments that emphasize the inner qualities of the modern woman: strong, confident, feminine, and authentic.

The brand's mission is to create things for the modern girl: strong and self-confident, feminine and authentic.

Natural shapes and floral compositions were used in the design of the space. The photos depicted the details of the flagship store in St. Petersburg — the staircase at the entrance and the ceiling with mouldings. These shots familiarized guests with the history of the brand and transported them into its atmosphere.
MOSCOW, 2023
creative production
design project
production
SERVICE:
events
set design