The in—out studio team has participated in producing of a pop-up for the women’s clothing brand AUTENTIMENTS at Tsvetnoy department store. The brand’s mission is to create garments that emphasize the inner qualities of the modern woman: strong, confident, feminine, and authentic.
The brand's mission is to create things for the modern girl: strong and self-confident, feminine and authentic.
Natural shapes and floral compositions were used in the design of the space. The photos depicted the details of the flagship store in St. Petersburg — the staircase at the entrance and the ceiling with mouldings. These shots familiarized guests with the history of the brand and transported them into its atmosphere.