12 STOREEZ THE SCARLET FLOWER
Russia
Moscow
creativE
concept
production
2025
The presentation of the 12 STOREEZ collection, “The Scarlet Flower,” organized in collaboration with in–out studio, transformed the three-story boutique in GUM into a warm, private space. Models on individual catwalks showcased the key looks, allowing the collection to unfold as a series of small scenes, each in its own tone.
in–out studio was responsible for lighting and decoration solutions, creating cohesive visual architecture for the event. Technical support and smooth guest flow management were also provided by our team.
The presentation was attended by Ksenia Solovyova, Alexander Rogov, Ekaterina Laskova, and other friends of the brand. Guests were welcomed personally by Ivan Khokhlov and Irina Golomazdina. The visit ended with a touching gift — a scarlet flower wrapped in paper with a vintage print central to the collection.
in–out studio was responsible for lighting and decoration solutions, creating cohesive visual architecture for the event. Technical support and smooth guest flow management were also provided by our team.
The presentation was attended by Ksenia Solovyova, Alexander Rogov, Ekaterina Laskova, and other friends of the brand. Guests were welcomed personally by Ivan Khokhlov and Irina Golomazdina. The visit ended with a touching gift — a scarlet flower wrapped in paper with a vintage print central to the collection.
