MR PRIVATE Demidov Estate
Russia
Moscow
creativE
concept
production
2025
In October, in–out studio organized a broker tour for @mrprivate.msk at the Demidov Estate, one of the most refined monuments of Moscow classicism.
The studio team was responsible for the production, design, and full creative support of the event. The concept was executed with elegance: floristry in scarlet tones, textiles and furniture echoing the classic enfilade of the house, subtle graphic accents, and table settings inspired by the Moscow salons of the Demidov era. Guests received gifts with historical undertones, including traditional Moscow kalach bread with a handle, a reference to the culinary symbols of the city during the time of the noble families of Basmannaya Sloboda.
The presentation was given by the founder of the SAGA bureau, the project architect, Yulia Ardabyevskaya, accompanied by Andrey Kochetkov, founder of the DEREVO PARK landscaping company. For in–out studio, the project became a careful dialogue with the architectural context: when the historical fabric of space, its material and memory, are combined with the modern culture.
The studio team was responsible for the production, design, and full creative support of the event. The concept was executed with elegance: floristry in scarlet tones, textiles and furniture echoing the classic enfilade of the house, subtle graphic accents, and table settings inspired by the Moscow salons of the Demidov era. Guests received gifts with historical undertones, including traditional Moscow kalach bread with a handle, a reference to the culinary symbols of the city during the time of the noble families of Basmannaya Sloboda.
The presentation was given by the founder of the SAGA bureau, the project architect, Yulia Ardabyevskaya, accompanied by Andrey Kochetkov, founder of the DEREVO PARK landscaping company. For in–out studio, the project became a careful dialogue with the architectural context: when the historical fabric of space, its material and memory, are combined with the modern culture.
