SENSE X PADEL PERVYKH
Russia
Moscow
communication
support
photo
&
video production
production
2025
In October, Jet Arena hosted the “Padel Pervykh” tournament with the participation of Sense PHANTOM, the first residential complex in Moscow with its own padel and squash courts. in–out studio was responsible for the communication support of the partnership: we released a series of publications about it on Telegram, prepared the content and ensured the native presentation of the project's advantages through a sports and lifestyle lens. Our communications team produced the photo and video coverage of the tournament and ran a campaign on Telegram: we selected relevant authors, formulated key topics, created individual briefs, and ensured the release of a series of publications that conveyed the brand's messages organically. As a separate block, our event department designed the PHANTOM zone at the event: it included a photo zone that we conceived and produced, which became a point of attraction for guests and a visual anchor for integration. The zone was noticeable but did not stand out from the overall visual landscape of the event.
