MÜR
Россия
Москва
marketing
PR support
2025
In the end of November, the opening of the seafood restaurant mür took place — a new local hub by Oleg Tsoi, Pavel Nitsa, and Mikhail Pugachev, a team already known in the city for the Soma restaurant and the Billie billiard club. We were responsible for the project's communications launch, shaping its public image and tone, and will continue to support mür in the future as part of executing the restaurant's marketing strategy.
Artem Chudnenko is responsible for the cuisine, Valeria Sergeeva for the interior and decorations, and Alexander Karpinsky developed the unusual detail of seashell coat check tags for us. The launch event was accompanied by DJ-sets by the leaders of the electronic scene — mür was conceived not only as a restaurant focusing on seafood, but also as a spot with an intense musical program.
Among the first guests were Polina Podpletennaya, Evgenia Levshitskaya, Gleb Shevnin, Irina Lukinova, Ksenia Pozhitkova, Maria Chervotkina, Yulia Susova, Daria Korobova, and the other reps of the creative community, who set the right tone for the project's first evening.
Artem Chudnenko is responsible for the cuisine, Valeria Sergeeva for the interior and decorations, and Alexander Karpinsky developed the unusual detail of seashell coat check tags for us. The launch event was accompanied by DJ-sets by the leaders of the electronic scene — mür was conceived not only as a restaurant focusing on seafood, but also as a spot with an intense musical program.
Among the first guests were Polina Podpletennaya, Evgenia Levshitskaya, Gleb Shevnin, Irina Lukinova, Ksenia Pozhitkova, Maria Chervotkina, Yulia Susova, Daria Korobova, and the other reps of the creative community, who set the right tone for the project's first evening.
