12 STOREEZ MOVIE
Russia
Moscow
creativE
concept
production
2025
On October 17, the Noôdome community hosted a private screening of the documentary film “The Tiger, the Swallow, and 'Jackie Chan'” about the creators of the 12 STOREEZ brand. The in–out studio team was responsible for set design and production of the event, creating a cohesive visual and emotional environment for the evening that reflected the tone of the film — personal, warm, and sincere.
We complemented the Noôdome space with decor inspired by the film: soft lighting, natural textures, and details reminiscent of home archives and memories. The central accent was a photo zone in the shape of a huge brand logo, assembled from dried flowers. We also decorated the screen, navigation, popcorn stations, and the DJ booth.
We prepared gifts for the evening's guests, inspired by the principles of continuity and care embedded in the brand's DNA. Guests discovered enamel mugs and herbal tea in boxes filled with soft hay. For the in–out studio team, this project was an example of subtle work with intonation and delicate accents in the visuals.
We complemented the Noôdome space with decor inspired by the film: soft lighting, natural textures, and details reminiscent of home archives and memories. The central accent was a photo zone in the shape of a huge brand logo, assembled from dried flowers. We also decorated the screen, navigation, popcorn stations, and the DJ booth.
We prepared gifts for the evening's guests, inspired by the principles of continuity and care embedded in the brand's DNA. Guests discovered enamel mugs and herbal tea in boxes filled with soft hay. For the in–out studio team, this project was an example of subtle work with intonation and delicate accents in the visuals.
