FASHION REBELS X LAMODA
Russia
Moscow
creativE
concept
production
pr support
2025
The in–out studio agency developed and implemented an event for FASHION REBELS' new collection in collaboration with Lamoda. On October 21, the brand's boutique hosted Almost Famous, a cocktail party for 170 guests dedicated to the release of the après ski collection. The space included a welcome area, brand activations, a bar, a photo zone, and lounge areas on the two floors of the boutique.
The main attractions were the mulled wine bar and the photo zone featuring bright red lighting desing. The display window and an extra photo spot were decorated with crumpled paper elements imitating snowy slopes. A customization area was situated on the lower level — there, the guests could decorate knitted accessories of their choice with patches and initials, and take them home in branded FASHION REBELS envelopes. The evening was accompanied by a vinyl DJ set by Andrey Zakharov.
The visual language of the event combined the aesthetics of a ski resort with the elements of glamorous retro style — expanding from the design of the cups to the decoration of the lounges and the catering zone. The studio team was responsible for set design and production, as well as guest management and PR support for the event.
The main attractions were the mulled wine bar and the photo zone featuring bright red lighting desing. The display window and an extra photo spot were decorated with crumpled paper elements imitating snowy slopes. A customization area was situated on the lower level — there, the guests could decorate knitted accessories of their choice with patches and initials, and take them home in branded FASHION REBELS envelopes. The evening was accompanied by a vinyl DJ set by Andrey Zakharov.
The visual language of the event combined the aesthetics of a ski resort with the elements of glamorous retro style — expanding from the design of the cups to the decoration of the lounges and the catering zone. The studio team was responsible for set design and production, as well as guest management and PR support for the event.
