COSMOSCOW and SBER
The 12th International Contemporary Art Fair Cosmoscow was held at the Timiryazev Center. In 2024, Cosmoscow was visited by a record number of guests — more than 50,000 people. The 12th edition of the fair has gathered galleries from all over Russia and the world at a single venue. SberBank became the general partner of the event. The in–out studio team was responsible for the creative concept and production of the two Sber partner zones. Both lounges were united by the theme of the nature of creativity, and the concept took over six months to develop and execute.
SberFirst Lounge featured an installation by artist Gosha Ostretsov. Visitors found themselves inside of the artist's studio, revealing the context behind the creation of ideas. In the lounge space, Ostretsov, whose work has been exhibited in London and at the Venice Biennale, reinterpreted the avant-garde in the refraction of technological modernity. Together with Maria Sergeeva, Sber's contemporary art consultant, and her bureau M'art26, we managed to create a space that harmoniously incorporated sculptural objects by the artist and the furniture customized by him. Another special project curated by Sber — a collaborative triptych by AI GigaChat and the artist Yakov Khomich, created especially for the Fair — was placed at the entrance to the lounge.
A separate SberPrivate lounge for Sber's most privileged clients presented works by artists who explored different approaches to landscape art: graphics by Artem Filatov, monochrome lightboxes by Cosmoscow Artist of the Year Alexandra Gameter lightboxes with live branches, as well as a weightless ceiling made of gradient fabrics. The special design of the venue perfectly immersed the guests in a mysterious and secluded atmosphere of natural tranquility and harmony.rt and paintings by Anna Demina. The lounge set-up included abstract sculptures made of moss and flowers, multi-
SberFirst Lounge featured an installation by artist Gosha Ostretsov. Visitors found themselves inside of the artist's studio, revealing the context behind the creation of ideas. In the lounge space, Ostretsov, whose work has been exhibited in London and at the Venice Biennale, reinterpreted the avant-garde in the refraction of technological modernity. Together with Maria Sergeeva, Sber's contemporary art consultant, and her bureau M'art26, we managed to create a space that harmoniously incorporated sculptural objects by the artist and the furniture customized by him. Another special project curated by Sber — a collaborative triptych by AI GigaChat and the artist Yakov Khomich, created especially for the Fair — was placed at the entrance to the lounge.
A separate SberPrivate lounge for Sber's most privileged clients presented works by artists who explored different approaches to landscape art: graphics by Artem Filatov, monochrome lightboxes by Cosmoscow Artist of the Year Alexandra Gameter lightboxes with live branches, as well as a weightless ceiling made of gradient fabrics. The special design of the venue perfectly immersed the guests in a mysterious and secluded atmosphere of natural tranquility and harmony.rt and paintings by Anna Demina. The lounge set-up included abstract sculptures made of moss and flowers, multi-
MOSCOW, 2024
creative
concept production
concept production
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