.SENSE LOGOS - BEFORE YESTERDAY NEWS
in–out studio implemented the integration of .Sense in the “Before Yesterday News” YouTube show hosted by Masha Minogarova. The show was filmed on the roof of the developer's debut project — the Logos house. The in–out team took on the influence management of this campaign.
Incredible panoramic views of dusky Moscow and the inspiring atmosphere of the house organically complemented the episode. Viewers commented on the “stunning view”, “rapture with the location and atmosphere”, and “the advertising integration as a work of art”. This episode of “Before Yesterday News” had more than 400 thousand viewers. Stylist Alexey Sukharev co-hosted the show.
In the program, Masha not only demonstrated, but also described all the advantages of the Logos roof terrace — it will house sunbeds, a summer cinema and a barbecue area for the residents of the building.
Incredible panoramic views of dusky Moscow and the inspiring atmosphere of the house organically complemented the episode. Viewers commented on the “stunning view”, “rapture with the location and atmosphere”, and “the advertising integration as a work of art”. This episode of “Before Yesterday News” had more than 400 thousand viewers. Stylist Alexey Sukharev co-hosted the show.
In the program, Masha not only demonstrated, but also described all the advantages of the Logos roof terrace — it will house sunbeds, a summer cinema and a barbecue area for the residents of the building.
MOSCOW, 2023
influence management
SERVICE:
communications