The team at in—out studio developed the concept and fully realized the pop-up for the Falconeri brand at one of the main local music festivals, Chess & Jazz.
Here, festival guests could purchase iconic Falconeri models made from all-season cashmere and natural fabrics, participate in workshops, and relax in the brand’s chill zone.
Another reason to visit the pop-up was its visual concept. The space was decorated with installations made from long fabrics, framing all the zones. An important element was a large cloud-shaped structure that added a sense of an oasis amidst the event-filled festival.