SOMA / CUCUMBER DAY
Tired of standard gastronomic celebrations, we teamed up with the restaurant Soma to create a branch of the Suzdal festival "Cucumber Day." As a communication partner of Soma, the in–out studio team participated in producing the project, supervising marketing support, and managing production.
The gastronomic part was traditionally devised by the restaurant project’s brand chef, Artem Chudnenko @a.chy_ . In Soma’s characteristic delicate interpretation, this quirky special menu moved the ironic celebration into the realm of a new gastronomic (and beyond) trend.
Our initiative was supported by the talented team of the selective jewelry brand krivoikoso, whose must-have accessories have gained incredible popularity in a short time. Charming keychains were produced in a limited edition for influencers and guests of the Soma project.
The gastronomic part was traditionally devised by the restaurant project’s brand chef, Artem Chudnenko @a.chy_ . In Soma’s characteristic delicate interpretation, this quirky special menu moved the ironic celebration into the realm of a new gastronomic (and beyond) trend.
Our initiative was supported by the talented team of the selective jewelry brand krivoikoso, whose must-have accessories have gained incredible popularity in a short time. Charming keychains were produced in a limited edition for influencers and guests of the Soma project.
MOSCOW, 2024
communication support
creative concept
production
creative concept
production
SERVICE:
events
communications
