МТS LIVE / MTS LIVE LETO
This summer, the in–out team developed and implemented the concept for the MTS Live brand zone. The open-air venue operated in Luzhniki Park during the MTS Live Summer festival.
In this space, guests could not only relax but also participate in one of the interactive quests and explore augmented reality technologies.
Three photo zones were created for the project. The first one „revealed“ augmented reality when pointing a camera at the stand. The second was an art object in the form of the signature MTS Live „checkmark“.
The third zone was an ironic inflatable stage with drums. Here, guests took memorable photos and played along with the musicians.
The team oversaw all stages of the project: from concept development to production and subsequent full support of the area throughout the entire festival.
Special attention was paid to engineering solutions — the venue had to withstand two months, enduring wind and rain.
In this space, guests could not only relax but also participate in one of the interactive quests and explore augmented reality technologies.
Three photo zones were created for the project. The first one „revealed“ augmented reality when pointing a camera at the stand. The second was an art object in the form of the signature MTS Live „checkmark“.
The third zone was an ironic inflatable stage with drums. Here, guests took memorable photos and played along with the musicians.
The team oversaw all stages of the project: from concept development to production and subsequent full support of the area throughout the entire festival.
Special attention was paid to engineering solutions — the venue had to withstand two months, enduring wind and rain.
MOSCOW, 2024
creative
concept production
concept production
SERVICE:
events
set design