RESTORE: NY
Russia
Moscow
visual
merchandising
creative
concept
production
2025
in–out studio has decorated numerous restore: shops in Moscow, implementing a New Year's window display project. We have worked with three stores, completing the entire cycle — from inception to execution — in a short period of time.
The concept was developed in collaboration with restore: team and was based on pixel art aesthetics, reimagined in a warmer, more festive key. The main visual element was a set of graphical stickers that created a sense of digital rhythm without complex installations.
Additionally, we decorated the store entrance areas with natural fir branches and sparkling garlands. Supporting a minimalistic aesthetic, the project created recognizable New Year's imagery, maintaining a balance between the brand's technological sophistication and a lively mood.
The concept was developed in collaboration with restore: team and was based on pixel art aesthetics, reimagined in a warmer, more festive key. The main visual element was a set of graphical stickers that created a sense of digital rhythm without complex installations.
Additionally, we decorated the store entrance areas with natural fir branches and sparkling garlands. Supporting a minimalistic aesthetic, the project created recognizable New Year's imagery, maintaining a balance between the brand's technological sophistication and a lively mood.
