ULTIMA yandex GO X khudozhestveny

Russia

Moscow

2025

The in–out studio team developed and implemented the integration of the Ultima Yandex Go service into the Khudozhestvenny cinema. A branded Ultima Yandex Go bar was created in the lounge of the Chamber Hall, which seamlessly blended into the architecture and guest flow of the cinema over several months. The bar concept was based on the brand’s current campaign, which emphasized the idea of duality. The contrast was conveyed in the visual language, materials, presentation, and even the bar menu. The light and dark sides of the space differed in texture, color, and mood, while maintaining a consistent design code. The elements of the space included a custom bar counter, a curated selection of tableware, and items with taglines created by us specifically for Ultima Yandex Go. The launch of the partnership was marked by a private film screening for friends and brand ambassadors, which the in–out studio team supervised in its entirety — from sending out invitations to arranging the photoshoot. The integration became a beautiful entry point into the atmosphere of Ultima Yandex Go within one of the city's key cultural spaces.