VKUSVILL / BLAZAR
Russia
Moscow
production
2025
The in–out studio team implemented the VkusVill integration at the blazar young art fair in a comprehensive way. It included not only the decoration but also strategic work: we were responsible for bringing VkusVill in as a key partner of the fair, curated the sponsorship integration, and have been supporting blazar for many years, developing its collaborations with brands.
The architectural concept for the stand was developed by the Treivas bureau, and we created the visual and functional content. The design is based on the brand’s values: care for health, sustainability, and a modern approach to familiar products. Natural materials, food motifs, and seasonal elements are organically intertwined with artistic accents, transforming the space into an extension of VkusVill’s philosophy.
We worked on the design of the bar, refrigerators, posters and menus so that the brand’s products became part of a single space rather than separate elements. Every detail enhances the overall impression and makes the integration into the cultural context of the fair seamless and organic.
The architectural concept for the stand was developed by the Treivas bureau, and we created the visual and functional content. The design is based on the brand’s values: care for health, sustainability, and a modern approach to familiar products. Natural materials, food motifs, and seasonal elements are organically intertwined with artistic accents, transforming the space into an extension of VkusVill’s philosophy.
We worked on the design of the bar, refrigerators, posters and menus so that the brand’s products became part of a single space rather than separate elements. Every detail enhances the overall impression and makes the integration into the cultural context of the fair seamless and organic.
